Simple luxury is pass. The Indian taste buds now water only when the 'super luxury' tag is evident. And car brands around the world are falling over one another to deliver, report CNBC-TV18's Anshu Sharma and Swati Khandelwal Jain.
Buggati, Koenigsegg, Maserati, Bentley, Jaguar, Ferrari, these are names that could once be seen only on posters, but now, they're burning rubber on Indian roads, all thanks to India's solid growth in recent years.
Chris Buxton, regional director - India, Bentley, said, "India has been growing year-on-year for the past four to five years. We expect to have record year probably this year. We may get three-digit sales within next 18-24 months."
India's luxury car market is growing at 30% annually. In 2010 alone, 700 cars were sold by luxury brands including Lamborghini, Rolls Royce and Bentley. And with this number set to grow, foreign super luxury car makers are intent on getting their share of the pie, that too in super-sized helpings, if they can manage it.
Simone Niccolai, MD - Asia Pacific, Maserati, said, "The approach that we have on the Indian market is for the longer run. We are not here just to be with very specific objective to reach. It would be nice to see three-digit figures in the next three years."
India has become an integral market, when these car-makers talk about a global launch for their latest models.
"We will always make sure that every model which we produce is launched in the Indian market. We don't stop certain models to coming in to Indian markets," Buxton added.
2010 saw the India entry of the fastest road carBuggati Veyronwith a price tag of a whopping Rs 16 crore and in March 2011, Interglobe drove in Swedish super sports car Koeingsegg. Italian brand Maserati and Ferrari's prancing horse have also taken to Indian roads. And, James Bond fans will soon be able to navigate his preferred Aston Martin through Indian traffic.
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